#Communications

Effective communication in HSE: risk visualization, remote notification tools, training via mobile messengers, and building transparent incident reporting. This section compiles the experience of enterprises moving from paper reports to a unified information field, where every employee is engaged in dialogue and promptly receives vital statistics.

254
items in this topic
Case
Vera Konshina
Head of Occupational Safety and Ecology Service for International Offices
Yandex
Rinat Fatkhutdinov
Director
iTechnoPro
December 21, 2025

AI as a Content Factory

The use of generative neural networks to create training materials and visualize HSE risks. The practice includes using text, graphic, and video AI models to accelerate course development, translate into foreign languages, and create realistic briefings without involving third-party contractors.

Communications Training Safety briefing
Case
Elena Kompasenko
Head of HSE Division
Zarubezhneft
December 18, 2025

Efficiency Through Care: How Employee Health Boosts Business Results

A comprehensive wellness program covering the physical and psychological health of employees. Includes on-site check-ups, cardioscreening for employees 40+, multilevel telemedicine, psychological support, and corporate sports development.

Communications Well-being Employee engagement
Case
Vyacheslav Kozlov
Department Director
TVEL
December 18, 2025

Safety Leadership as Part of the Overall Production Culture

Transforming the role of managers in safety through leadership visits, quality integration, and developing a safety leaders movement. The practice includes transitioning from behavioral audits to open dialogue, training line managers, and supporting employee initiatives.

Communications Safety culture Safety leadership
Case
Mikhail Omelchuk
Head of department
MHC "EuroChem"
Konstantin Ermolayev
Head of Safety Culture Promotion Division
Nornickel
December 18, 2025

Hidden Potential: Custom Communications with Your Audience

Analysis of millions of employee messages on social networks to identify their values and behavioral patterns. Based on the obtained metadata, the editorial policy is adjusted and custom HSE communications are built, increasing staff engagement.

Communications Safety culture Employee engagement
Case
Ekaterina Gemberova
Head of Safety Systems Development Division
OTEKO
December 18, 2025

Development Tools Without Million-Dollar Budgets: Practice of Building a Strong HSE Team

Forming an ecosystem for HSE team development without external budgets. Implemented cross-functional internships, role exchange with business trainers, brainstorming for idea testing, and internal coaching on practical skills.

Communications Employee engagement Motivation
Case
Rustam Azizov
Head of Contractor Management Division
OTEKO
December 18, 2025

Communication Bridge: Secrets of Productive Communication with Contractors at Every Stage

A multi-level communication system with contractors at all stages of interaction. Includes assessing leadership engagement at the start, induction training, regular meetings of various levels (from daily to annual), and forums for idea generation.

Communications Safety leadership Training
Case
+3
6 speakers
December 18, 2025

Strategic Health Protection Session: Q&A

Transition from formal medical check-ups to proactive employee well-being programs. Implementation of educational 3D video content, targeted on-site cancer screenings for risk groups, and initiatives for smoking cessation and stress management.

Communications Well-being Leadership
Case
Elisey Gapchenko
Health Protection Manager
OTEKO
December 18, 2025

Time to Breathe: Smoking Prevention

Implementing a smoking prevention program as part of corporate wellbeing. The initiative includes calculating economic losses, monitoring the target audience via surveys, using interactive methods (QR codes, addiction tests), and publicly rewarding those who quit without prior financial promises.

Communications Well-being Leadership
Case
Irina Klimanova
Head of HSE Service
Rosatom Fiberglass
December 18, 2025

Well-being Program: Reducing Fatigue, Restoring Social Connections

A comprehensive Well-being program to reduce stress and restore social connections at a manufacturing enterprise. It includes physical activities, art therapy, volunteer campaigns, and a culture of recognition with minimal financial costs.

Communications Well-being Employee engagement
Case
Evgeniy Parygin
Chief Safety Culture Officer
SNIIP, State Corporation "Rosatom"
December 17, 2025

Safety Culture: How to Ensure Gen Z Engagement in Safe Leadership and Management?

Integrating safety culture markers into management system documentation and using unconventional youth formats (rap compositions) to engage Gen Z in eco-safety and HSE issues. Using AI bots to automate routine tasks for HSE specialists, such as writing plans and initial assessment of non-conformities.

Communications Safety culture Employee engagement
Case
Aleksey Avramenko
Head of Safety Culture Development Division
Nornickel
Oksana Zalevskaya
Independent expert
HSE DAYS
December 17, 2025

Stop Inflicting Safety Culture and Start with Ourselves

Transforming the HSE function's image through specialist soft skills development, production internships, and the Safety Leadership project. Assessing worker perception using Patrick Hudson's ladder and targeted work with beliefs to increase trust levels.

Communications Safety culture Safety leadership
Case
Irina Tsvetkova
HSE Manager
Milk Logic
December 17, 2025

How to Maintain the System Amid Multiple Changes

A strategy for recovering and stabilizing the safety system amid organizational changes and staff turnover. It includes simplifying change management procedures, revising motivation systems, empowering frontline employees, and developing leadership competencies.

Communications Safety culture Safety leadership
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