#Communications
Effective communication in HSE: risk visualization, remote notification tools, training via mobile messengers, and building transparent incident reporting. This section compiles the experience of enterprises moving from paper reports to a unified information field, where every employee is engaged in dialogue and promptly receives vital statistics.
The Brain Loves Stories, Not Instructions: Turning Dry Safety Rules into Living Knowledge
Dry cardinal rules of occupational health and safety are often perceived as formal bureaucracy and are quickly forgotten, since the human brain absorbs meaning and emotions, not dry instructions. The article examines the approach of specialists at Bystra, who suggest explaining safety through life stories, empathy, and real examples. Such a presentation engages the emotional centers of the brain and helps workers perceive the rules as personal protection and a guarantee of safety.
Why "No!" Doesn't Save: A Scientific Look at the Effectiveness of Prohibitory Signs
The article examines the differences between prohibition and mandatory signs in industrial safety from the perspective of the psychology and physiology of perception. The author explains why strict prohibitions can provoke psychological resistance among workers, while mandatory signs reduce cognitive load and shape safe behavior. The material helps to understand how a proper combination of both approaches allows building an effective occupational health and safety system at an enterprise.
Internship: Preparing for Public Speaking. Or: How a Novice Manager Can Learn to Synthesize Information
Preparing a report on the results of an internship helps a future manager master key managerial skills, including communication, synthesizing information, and building an action strategy. In the process of work, trainees learn to independently assess risks, analyze the effectiveness of injury prevention measures, and formulate recommendations for improvements. It is the final public presentation of the report to management that turns out to be the most difficult stage for novice managers.
Safety Without Illusions - How to Avoid Cargo Cult When Implementing Practices
Diagnosing and transforming formal safety procedures into truly working mechanisms. Separating the concepts of conscious sabotage (formalism) and blind copying of practices (cargo cult) to apply different management decisions, including the personal example of leaders and teaching the mechanics of the result.
Effective Communications: How to Talk About Safety Engagingly
A comprehensive approach to transforming HSE communications using marketing tools and neural networks. The practice includes auditing the HSE department's image using the Hudson model, developing an editorial policy, creating engaging content based on triggers, and applying AI to visualize instructions and generate videos.
Resistance to Influence: A Psychological Phenomenon
The article by safety culture trainer Roman Portnyagin is dedicated to the phenomenon of psychological reactance, due to which employees may reject even logical arguments during a behavioral safety audit. The material explains why people experience internal protest when they feel a threat to their freedom of choice during attempts to influence them. The author examines psychological principles of communication that allow reducing the employee's defensive reactions and making the dialogue about s...
From Local Function to Business Partnership: What Competencies Should an HSE Employee Develop?
Transforming the HSE specialist's role from controller to business partner. Developing new competencies (empathy, critical thinking, Lean, stakeholder management) to integrate safety into business processes.
DRA Tool: A Skill or a Long Process?
Roman Portnyagin, a safety culture trainer at Norilsk Nickel, breaks down the "Dynamic Risk Assessment" (DRA) tool and explains why industrial safety should not be perceived as a process that interferes with work. Using the example of everyday hazard assessment when crossing the road, the author shows how continuous practice turns risk management from rules into an automatic skill. The article reveals which training, incentive, and recognition tools help motivate employees to apply "DRA" for the...
How to Support the System Under Multiple Changes
A comprehensive strategy for restoring and stabilizing the HSE management system amid staff shortages and structural changes. Includes updating risk assessments, implementing Management of Change procedures, crisis committee operations, revising financial motivation and competency matrices, and regular employee pulse surveys.
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Benchmarking Session: "How to Engage in Safety: From Top Management to Workers"
Creating an institution of informal safety culture leaders (representatives and ambassadors) without supervisory functions. Implementing personal projects for top managers and engaging production managers through participatory development of HSE measures.
Safety Cycle: A Cumulative Tool for Achieving "Target Zero"
The "Safety Cycle" tool is a visual clock-face board for regular spaced repetition of information about past incidents and top risks of a unit. Every week, the focus shifts to a new incident, which is addressed through informing, monitoring corrective actions, and visual reconstruction (shock content), while the management of the tool is transferred to line managers.
Top 10 Safety Barriers: Joint Solution Generation Session
An interactive joint solution generation session to identify and systematize key barriers hindering HSE integration into real business processes. Participants identified the top 10 problems, including conflict of interest, formalism, and lack of leadership and competencies, for subsequent detailed elaboration.