#Motivation

Motivational programs and employee engagement in safety issues. From financial rewards to gamification and non-material recognition of merits. The section reveals the experience of transitioning from a system of 'fines for violations' to strategies of rewarding identified risks, audit participation, and rationalization proposals.

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items in this topic
Case
Ekaterina Rogova
Project Manager for Production Culture Development
Metalloinvest
Anton Dolgikh
Lead Specialist for HSE Tools Development
Metalloinvest
July 14, 2025

Open Dialogue with Ekaterina Rogova: How to Reduce Severe Injuries by 70% in 2 Years

Systemic transformation of HSE approaches, including practice-oriented training for line managers, risk management systems, and department ratings. Rejecting the 'human factor' concept to find root causes and create convenient conditions for safe work.

Motivation Safety culture Safety leadership
Case
Aleksandr Pivikov
Independent expert
Albert Trunkin
Head of Occupational Safety, Environmental and Industrial Safety Department
Aeroflot
July 8, 2025

Direct Line with HSE Leaders: Alexander Pivikov

A comprehensive approach to transforming corporate safety culture by engaging top management in regular audits (gemba), digitizing key HSE processes (audits, investigations, electronic permits-to-work), and replacing fines with positive motivation tools and pass blocking. Allocating specialized departments for safety culture development separates compliance tasks from cultural initiatives.

Motivation Safety culture Safety leadership
Case
Dmitriy Zubov
HSE Director
Cherkizovo Group
Anna Lavrentyeva
Senior Manager for Integrated HSE Management System Development
Severstal
June 26, 2025

Top 10 Safety Barriers: Joint Solution Generation Session

An interactive joint solution generation session to identify and systematize key barriers hindering HSE integration into real business processes. Participants identified the top 10 problems, including conflict of interest, formalism, and lack of leadership and competencies, for subsequent detailed elaboration.

Motivation Safety culture Leadership
Case
Aleksey Mosyagin
Head of HSE Service
Zarubezhneft-Dobycha Kharyaga
March 8, 2025

Contractor Management Strategy

A multi-stage contractor management system at a hazardous production facility, including prequalification at the tender stage, two-stage site admission, and continuous control. The practice integrates motivation tools (replacing fines with PPE purchases), regular contractor ranking, and cascading international Vision Zero and 5Z concepts.

Motivation Vision Zero DROPS
Case
Dmitriy Feoktistov
Head of Road Safety Department
Irkutsk Oil Company
February 25, 2025

Road Safety at INK LLC

Organizing manual monitoring of contractor drivers' rest time with subsequent root cause analysis. Transforming the traffic violation penalty system into a mechanism for targeted reinvestment of funds into defensive driving training for contractor specialists.

Motivation Training Contractors
Case
Ekaterina Gemberova
Head of Safety Systems Development Division
OTEKO
January 21, 2025

Communication and Employee Engagement in Developing a Safety Culture

A comprehensive approach to engaging employees in developing a safety culture by integrating training with real production practices and large-scale communication campaigns. Internal HSE trainers, field internships for trainers, targeted audits (safety months), an idea submission program, and competitive mechanics (relays, professional skills contests) have been implemented.

Motivation Safety culture Safety leadership
Case
Nikolay Iyevlev
Head of HSE Division
RUSVIETPETRO
January 21, 2025

Employee Health and Wellbeing Practices as the Foundation of Enterprise Sustainable Development

A comprehensive approach to managing employee health and wellbeing at remote sites, including the digitalization of medical exams (Face ID, mobile complexes, telemedicine), behavioral therapy ("Health School"), and the development of sports and wellness infrastructure. The practice aims to transition from reactive treatment to the proactive formation of a healthy lifestyle for rotational workers.

Motivation Well-being Employee engagement
Case
Mikhail Zhiganov
Director of Safety Culture Development Department
Nornickel
January 21, 2025

Developing the Internal Trainer Institute: How to Develop and Retain Great Specialists in Safety Culture Development

Developing the internal safety culture trainer institute through face-to-face soft skills training, involvement in program development, and creating career tracks. Practices include off-site conferences, skills competitions, and involving trainers in line manager internships to prevent burnout and retain specialists.

Motivation Safety culture Employee engagement
Case
Veronika Ulyanova
Occupational Safety and Environmental Manager
KNAUF Insulation
January 21, 2025

System for Managing Near Misses

Implementation of a near miss management system at a manufacturing enterprise using paper forms. The process includes recording, initial elimination, multi-level reporting, and personnel motivation to achieve zero injuries.

Motivation Safety culture Employee engagement
Case
Ivan Varenkov
Senior Trainer
Mikhailovsky GOK
January 21, 2025

Managing Critical Risks is Easy! But Only Together

Implementation of a critical risk management system focusing on engaging managers and frontline employees. Creation of a risk specialist institution from experienced workers, use of a mobile app for hazard recording, and process gamification.

Motivation Safety culture Safety leadership
Case
Anton Dolgikh
Lead Specialist for HSE Tools Development
Metalloinvest
January 20, 2025

The "Old School" Manager - How to Win Them Over to Your Side

A system for engaging managers in a proactive safety culture through cascading norms, practice-oriented training, and rating. Includes non-material motivation tools, gamification (corporate store), and diagnostic rating of managers based on safety tool application criteria.

Motivation Safety culture Safety leadership
Case
Evgeny Parygin
Chief Safety Culture Officer
SNIIP, State Corporation "Rosatom"
January 20, 2025

Can the nuclear industry's safety culture be integrated into other fields? The answer is YES!

Separating safety culture into an independent enterprise management element based on nuclear industry experience. Implementing a three-level development system (political, management, individual) and creating an institution of independent safety culture representatives.

Motivation Safety culture Leadership
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