How to Achieve Success: Image and Development of an HSE Specialist
Professional Image and Reputation of an HSE Specialist
In the modern conditions of the development of the occupational health and industrial safety industry, the requirements for specialists are constantly growing. Tatiana Borisova, Regional Head of Health, Safety and Business Continuity at Novartis, examines the importance of building a professional image and reputation. The speaker emphasizes that technical knowledge is only the foundation, and for successful work, it is necessary to develop communication skills, an understanding of psychology, and the ability to build a personal brand.
Skills Needed for Success
The presentation details the various groups of skills required by a modern HSE specialist. The speaker demonstrates by example how important it is to develop not only hard skills but also soft skills, such as empathy, negotiation, conflict management, and adaptability to change. Special attention is paid to meta-skills and self-care skills, which are the foundation for professional growth and burnout prevention.
Promotion Strategies and Personal Brand
Tatiana Borisova shares practical advice on creating and promoting a personal brand. The speaker suggests using various self-presentation techniques to engage the audience and convey the value of your work. It is important to understand your target audience and adapt communication to their needs, using marketing approaches to increase authority and influence within the company.
What you will learn from this webinar:
- How to build a professional image and reputation that will work for you?
- What skills does an HSE specialist need to develop for a successful career?
- How to use self-presentation methods for effective communication with management and employees?
- How to avoid professional burnout and maintain a work-life balance?