#Corporate culture

Cross-functional Safety Culture mutating the core DNA. Swapping robotic slave-obedience for aggressive proactive brotherhood. Traces the Bradley shifts, cultural autopsies, and viral campaigns poisoning the 'do-minimum' norm.

34
items in this topic
Expert blog
August 17, 2026

🛡️Safety: When Crisis Tests Leaders' Resilience

During periods of economic crisis, companies often try to save on safety, considering it secondary. Why this is a fatal mistake for business and how a leader can maintain the achieved level of safety culture, preserving team trust and operational discipline in storm conditions.

Corporate culture Safety culture Safety leadership
Expert blog
August 4, 2026

🛡️ Safety: Where Does It Begin and End?

Workplace safety is not a one-time check mark after an audit, but a continuous process of daily decisions made by every employee. Find out why a real safety culture is formed at the very top and how corporate priorities force people to “cut corners”.

Corporate culture Safety culture Safety leadership
Expert blog
June 29, 2026

🛡️ Safety: "Smoke on the Water" and How to Clear It

Why in production are reports and KPIs often more important than real safety? We analyze the signs of a corporate culture of simulation and compare it with an 'ownership approach'. Find out how to overcome stagnation on the Bradley Curve and what role leadership and an occupational health and safety specialist play in real change.

Corporate culture Safety culture Safety leadership
Expert blog
Vladimir Stepanov
Director of Industrial Safety and Occupational Health Department
OTEKO
December 8, 2025

The "Digital Oracle" Illusion: Why AI in Safety Remains a Calculator, Not an Expert

The implementation of artificial intelligence in occupational health and safety creates a dangerous illusion of automatic elimination of workplace risks, although technically AI remains a probability calculator that does not understand real context. The author relies on practical experience working with neural networks since 2024 and details the pitfalls of digitalization: from hidden financial costs and "metric blindness" to the risks of algorithmic hallucinations. The material shows why AI sho...

Corporate culture Digitalization Artificial intelligence
Expert blog
Viktoriya Shevchuk
Lead Occupational Safety Specialist
UEC-Klimov
November 21, 2025

Corporate Requirements for Workwear

The article examines the experience of implementing a corporate workwear brandbook to systematize procurement and provide workers with high-quality personal protective equipment. Using the example of their organization, the author shows how detailed requirements for design, color, and material allow for the quick preparation of technical specifications, identification of employees by department, and reduction of costs by minimizing slow-moving warehouse inventory. The material also describes the...

Corporate culture Occupational safety PPE
Expert blog
Arsen Azizov
Lead Occupational Safety Specialist
Gazprom Transgaz Ukhta
November 21, 2025

HSE Promotion: Why It's Needed and How It Works

Occupational health and safety promotion is systematic work aimed at informing employees about safety rules, fostering a conscious attitude toward risks, and motivating compliance with requirements. The article details the tasks, forms, and methods of informing personnel—from visual publicity to digital channels—as well as the key principles of effective promotion. The publication explains how to make safety a natural part of the production culture, reduce injuries, and preserve company resource...

Corporate culture Safety culture Motivation
Expert blog
Dmitriy Mokryshev
Chief Specialist for Production Safety Coordination
Kola MMC
November 21, 2025

Ambassadors: From Participation to Action

The article discusses the "Safety Ambassadors" project at JSC Kola MMC, aimed at developing a production culture and increasing the level of safety at the enterprise. Having completed training with experienced specialists, project participants identify workplace risks both in their own and in other departments, as well as detect threats to employees of third-party organizations. Their active work helps prevent accidents, build effective communication on occupational health and safety, and create...

Corporate culture Safety culture Employee engagement
Expert blog
Ilya Zabugin
Deputy Managing Director for HSE
Pokrovsky Mine
November 20, 2025

Non-Financial Motivation: How Recognition Strengthens Safety Culture

The article discusses a system of non-monetary motivation and employee recognition as an effective tool for developing an industrial safety culture. Encouraging initiatives and personal contributions helps transition from top-down control to conscious responsibility, open discussion of risks, and the involvement of everyone. The material examines individual and collective recognition tools, as well as the rules for their implementation to form a sustainable environment in production.

Corporate culture Safety culture Leadership
Expert blog
Ilya Musatov
Deputy Director for Occupational Safety and Production Control
SUEK-Khakassia
November 20, 2025

The Logic of a Manager and a Leader

The article is devoted to comparing the roles of a manager and a leader, distinguishing administrative functions from the specifics of leadership behavior. Based on comparative examples, historical experience, and business data, the author analyzes the key qualities of a leader — from intuition and readiness to take responsibility to the ability to foster a creative environment. The text helps to understand the differences between official position and real leadership, which is earned through a...

Corporate culture Safety culture Leadership
Expert blog
Denis Zamula
Deputy Chief Engineer for HSE
Vorkuta LPUMG, Gazprom Transgaz Ukhta
November 20, 2025

"Safety is Everyone's Choice": How Social Networks Help Build a Safety Culture

The article describes the experience of Vorkuta LPUMG in using the social network VKontakte to develop an occupational health and safety culture through the weekly column 'Safety is Everyone's Choice'. The project, based on the principle of peer-to-peer learning, helped go beyond formal information sharing and raise employees' knowledge of safety requirements. The material shows how modern communication tools complement traditional working methods and help convey critically important rules.

Corporate culture Safety culture Employee engagement
Expert blog
Ilya Zabugin
Deputy Managing Director for HSE
Pokrovsky Mine
November 20, 2025

HSE Leadership: Why Leaders Set the Safety Culture

The article explains why a sustainable culture of industrial safety is formed through the personal example and practical actions of a leader, rather than solely through regulations and standards. The text describes key elements of leadership — from regular dialogue with the team and supporting positive behavior to effective risk management and analyzing the causes of incidents without searching for someone to blame. The material shows how active management involvement helps employees shift from...

Corporate culture Safety culture Leadership
Expert blog
Ekaterina Gemberova
Head of Safety Systems Development Division
OTEKO
November 19, 2025

From Dry Bulletins to Real Stories: How the "Matter of Chance" Video Series Shapes a Conscious Safety Culture

Instead of dry newsletters, the company launched a video series titled "Matter of Chance", in which employees share personal experiences of injuries and safety rule violations. Real stories and candid emotions from colleagues make risks tangible and force one to think about consequences before taking risky actions. This approach helps bridge the gap between formal informing and the formation of a conscious attitude toward safety.

Corporate culture Safety culture Employee engagement
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