Health Capital – Investments That Pay Off

Case
18 November 2025 🇷🇺 Original language: русский

From Medicine to Systemic Health Management

Investments in employee health have long ceased to be just a social bonus. Today, it is a measurable tool for increasing business efficiency and reducing occupational injuries. Elisey Gapchenko, Health Protection Manager at OTEKO, uses the example of a large-scale port complex to show how the transition from reactive medicine to proactive well-being management changes the safety culture.

In his presentation, the speaker analyzes a comprehensive approach that has not only improved the physical and mental state of employees but also brought a tangible economic effect to the company. According to the research cited by the speaker, a healthy employee is 25-30% more productive, and the injury rate is reduced by 15-20%. The return on investment (ROI) in such programs is about 2.7 rubles for every ruble invested.

Automation of Medical Examinations and Risk Group Management

One of the key steps in systematizing health protection is moving away from manual labor during mass medical examinations. Every day, about 1,400 drivers and machinists undergo pre-trip and post-trip examinations at the company. Previously, this process required enormous resources: blood pressure and temperature measurements were recorded manually in logbooks.

The implementation of automated medical examination terminals not only accelerated the process but also allowed for the collection of a massive amount of data for analytics. Now, the dynamics of health indicators are visible for each employee. This made it possible to clearly verify risk groups for the first time, particularly for cardiovascular diseases. Thanks to targeted work with the identified groups and integration with the "Doctor in the Office" project (an equivalent of a local general practitioner at the enterprise), the number of employees in the risk group was reduced by 15 to 33 times.

Emergency Response and Practical Training

The specific nature of large industrial facilities is their remoteness and complex infrastructure. Waiting for a municipal ambulance could take an hour or more, which is critical in emergency situations. To solve this problem, round-the-clock duty of two in-house ambulance teams was organized. This reduced the arrival time of medics to any point within an area of over 10 square kilometers to an average of 5 minutes.

In parallel, the speaker emphasizes the importance of high-quality training for the employees themselves. First aid training in the company consists of 80% practical simulations, where workers are taught to act in stressful situations rather than just listening to theory.

"Healthy Eating Traffic Light" and Physical Activity

Nutrition is a fundamental factor influencing the development of chronic diseases. After analyzing the menus of corporate canteens, specialists found that more than 40% of the dishes contained an excess of saturated fats, sugar, or salt. The recipes were revised: about 150 new, healthier items were introduced, replacing harmful ingredients.

To help employees make the right choice, a color-coded dish indication system — the "Healthy Eating Traffic Light" — was implemented in the IT food ordering service. This subconsciously motivates people to choose healthy food, and as a result, the priority of healthy eating increased by 30%. The company compensates 70-80% of the food costs and fundamentally does not reduce the quality of products, even in the face of rising prices.

To increase physical activity, corporate gyms were renovated, and master classes featuring employee athletes were launched, which increased gym attendance by 5 times.

Mental Well-being and the "Time to Breathe" Project

Psychological health directly affects concentration and safety. The implemented corporate well-being platform allows employees to consult anonymously with psychologists, coaches, and financial experts. Monitoring shows that 75% of respondents have a stable emotional state (compared to the market average of 40-60%).

Special attention in the presentation is given to the fight against smoking — the "Time to Breathe" project. Smoking brings direct losses to the company: the loss of working time for smoke breaks and reduced efficiency cost about 200,000 rubles a year per smoker. Surveys showed that 75% of smokers want to quit. A support system was developed for them: from anonymous consultations via QR codes in smoking areas to personal conversations and testing for the level of addiction (which turns out to be low for the majority).

Employees who successfully give up the bad habit are publicly rewarded. In just a few months, 70 people quit smoking, which is equivalent to saving about 14 million rubles for the company.

What you will learn from this webinar:

  • How does the automation of pre-trip medical examinations help identify and reduce health risk groups?
  • How to organize an effective emergency medical response system at a remote and large-scale industrial facility?
  • How to change employees' eating habits using color-coded menus (the "Food Traffic Light")?
  • How to calculate the company's financial losses from employee smoking and what tools help motivate them to quit?
  • How do corporate mental well-being programs affect the overall safety culture?
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