24/7 Philosophy: Safety as a Habit

Corporate safety culture has traditionally ended at the company gates. But risks also lie in wait for employees at home — on a slippery stool while changing a light bulb, on an unstable stepladder in the garage, or during active recreation on vacation.

"The level of safety culture is measured by an employee's behavior when no one is watching" — in our company, we call this statement the cornerstone of our program to increase employees' conscious attitude towards their own safety and the safety of others. The logic is simple and profound: it is in everyday life that a person acts according to their habits. If they are careless at home, this carelessness will inevitably manifest itself in the workplace. Conversely, a habit of safe behavior formed in one's personal space becomes part of the cultural code and transfers to work.

Dual Strategy: React and Prevent

The company's approach to dealing with off-the-job injuries is based on two key principles: reactive and proactive.

Reactive measures include a whole range of activities after an injury has already occurred.

For example:

• Situation analysis: a personal conversation between the manager and the employee who suffered an off-the-job injury to analyze the circumstances and causes of the incident.
• Transparency and openness: informing the team about the incident, providing an opportunity for the entire team to learn a lesson.
• Training: conducting additional safety briefings for the injured employee.

Proactive measures include:

• Pre-vacation talks: managers discuss potential risks with employees — from home renovations to active recreation.
• Engagement from day one: personal meetings between the manager and newly hired staff to explain the main areas of focus regarding workplace safety and the prevention of off-the-job injuries.
• Communication: quarterly, based on the results of our analysis, we release video clips analyzing the most frequent causes of off-the-job injuries and demonstrating safety rules that will help avoid them. This material is presented to department employees during team meetings, shift briefings, etc.

Investments in such a comprehensive program yield measurable results. Thanks to its implementation, in the first 9 months of 2025, the off-the-job injury rate decreased by 14% compared to the same period last year, and by 22% compared to 2023, when the program was launched.

We are working on building a holistic safety culture that extends far beyond the company gates. In today's world, where the boundary between work and personal life is increasingly blurred, this approach becomes not just a social responsibility, but a strategic investment in human capital and operational efficiency.