Safety training is often perceived by employees as a mere formality. Implementing a corporate culture is best started with topics that carry obvious personal value. In her presentation, Vera Konshina explains why first aid courses are the ideal entry point. This is highly interactive training that breaks down barriers between HSE specialists and workers. By showing how lifesaving skills can be useful in everyday life, the company builds loyalty: after first aid, employees are much more willing to engage in learning other, more specific rules for safe work execution.
A key problem in corporate training is the lack of engaged instructors. Using her company as an example, the speaker shows that for the role of an internal trainer, it is not necessary to look for a ready-made expert with perfect knowledge of regulations. It is much more important to find an employee who is genuinely passionate about sharing knowledge.
To train such specialists, a proprietary multi-stage methodology was developed. It includes:
The audience of a large company is diverse: office employees, warehouse workers, engineers. Creating a single face-to-face course for everyone is inefficient. The presentation details the approach to dividing programs:
Even the highest quality course is useless if people do not attend. A standard email with the date and location leads to a loss of up to 80% of the audience, especially in distributed teams. To solve this problem, a group chat is created two weeks before the start. Short teaser videos are sent there, the value of the course is explained, and the instructor is introduced. This audience warm-up increased attendance to 95%.
During the training itself, instructors use physiological experiments to retain attention. For example, to explain the importance of tilting the victim's head back to open the airway, participants are asked to try swallowing saliva with their heads tilted back. Practical experience instantly reinforces the theoretical rule.