Author: Larisa Cheremisina, Head of Occupational Safety Department — MegaFon
Nowadays, the illusion of safety weakens vigilance, presenting HSE specialists with a challenge to change approaches to developing a safety culture. Modern people, accustomed to high levels of comfort, have fewer and fewer opportunities to practice safe behavior skills and risk assessment.
Characteristics of modern thinking and preferences in information perception are also becoming important factors:
- Fragmented thinking
- Virtual reality
- Digital formats
- Getting everything instantly without effort
What effective and modern tools can be used to enhance HSE culture today?
- Education and training: interactive sessions, VR simulators, gamification
- Promotion: "Golden Rules", short and engaging video clips
- Mass events: flash mobs, competitions, rankings
- Newsletters, statistics in creative formats adapted for digital platforms using artificial intelligence
- Flexible reward systems adapted to motivation
Additional effective approaches include:
- CSR projects: influencing employees' families, social groups, and communities outside the company
- Drawing attention through leadership, influencers, and HSE representatives
- Creating focus and working groups to analyze method effectiveness and search for new ideas
- Involving various departments in cross-functional safety projects
The use of high technology and innovation to increase engagement and improve information delivery and perception also yields high and significant results in the process of enhancing the company's HSE culture.