Safe Driving Communication

Fleet Safety Culture: From Briefings to Conscious Driving

Road safety in large companies with extensive fleets is not just about complying with traffic rules, but a systematic effort to build a culture of safe behavior. When thousands of employees drive company vehicles daily, standard briefings are no longer enough. Modern, engaging communication formats are required that not only inform but also change drivers' attitudes toward risks on the road.

During the webinar, Oleg Dunaev, Fleet Safety, HSE and Fire Safety Specialist at Philip Morris, shares his twenty years of experience in building an effective communication system with drivers. The speaker details how a company with a fleet of over 1,700 vehicles transitioned from formal requirements to interactive engagement, reducing accident rates and increasing employee awareness.

Multichannel Communication System: How to Reach Everyone

The foundation of a successful strategy is using various communication channels adapted to different situations and audience needs. Using his company as an example, the speaker highlights four key areas of working with drivers:

• Personal communication and training. Basic and recurring briefings, defensive driving training (including refreshers every three years), and regular briefings. An important element is joint trips between a manager and a subordinate, where not only the business result is evaluated, but also the driving style.
• Interactive email newsletters. Instead of dry texts, interactive briefs analyzing real traffic accidents are used. Employees are asked to assess the situation, predict how events will unfold, and suggest ways to prevent the accident. This engages critical thinking and helps learn from others' mistakes.
• Mission Zero mobile app. A specially developed app for company tablets containing videos, news, traffic rules tests, and weekly telematics reports. Employees can track their driving style and adjust it throughout the month to stay in the "safe zone."
• Broadcasts on office TV panels. Integrating safety messages into the company's general information flow. Safety videos and presentations are broadcast alongside business news, emphasizing their equal importance.

Accident Analysis: From Finding the Guilty to Lessons Learned

The presentation details the approach to investigating traffic accidents. The main goal of the committee is not to punish the employee, but to determine the preventability of the accident and extract lessons for the entire team. Involving the driver in analyzing the causes of the accident and finding solutions helps remove defensive reactions. Realizing that their experience can save colleagues from a similar situation, the employee becomes an ally in safety matters.

Online Training: How to Keep the Audience's Attention

The transition to an online format posed a new challenge for training specialists. The speaker analyzes practical methods for retaining attention during safe driving webinars:

• Limiting group size. The optimal number of participants is up to 10 people, which allows everyone to be involved.
• Interactive polls and tasks. Regular questions in the chat (no more than 5 at a time) and attention tasks keep listeners from getting distracted.
• Personalized approach. Using participants' names and discussing their answers creates a sense of presence and the importance of every opinion.

What you will learn from this webinar:

• How to create an interactive accident analysis brief on your own?
• Which newsletter formats work best and how not to become a "nuisance"?
• How to use telematics data to motivate drivers toward safe driving?
• How to involve an employee in an accident investigation and make them an ally?
• What techniques help retain audience attention during online traffic rules training?