Motivation for Change at Different Levels

From Formal Rule Compliance to Conscious Choice

Building a safe production culture is impossible without understanding the deep motives of employee behavior. Often, line personnel perceive HSE requirements as imposed restrictions, complying with them only under the threat of a fine or in the presence of a supervisor. The presentation details the transition from external to internal motivation, where compliance with rules becomes a conscious choice of the worker. Andrey Khokhryakov, drawing on five years of transformation experience at Salym Petroleum Development, explains why traditional methods of coercion lose their effectiveness and how to build a system where safety becomes a natural priority at all levels.

Hidden Causes of Violations and Methods to Eliminate Them

Using the adaptation of the 16 reasons for non-performance concept as an example, the speaker shows that safety violations are rarely associated with an employee's conscious desire to get injured. Most often, they are rooted in systemic failures in communication and work organization:

• Misunderstanding the true goal: workers follow the rules "for the inspector," not for themselves. Solution: conduct transformational sessions that shift the focus from corporate requirements to personal values (family, health, maintaining the usual standard of living).
• Conflict of priorities: unspoken encouragement of work speed at the expense of safety. Solution: implement regular stop-hours and open dialogues where management explicitly states the priority of safety over deadlines.
• Lack of feedback: workers stop reporting problems if they do not see a reaction. Solution: honest communication. Even if the budget does not allow eliminating the risk immediately, it is necessary to propose alternative barriers and explain the situation to maintain trust.

Integrating Safety Metrics into Contractor KPIs

Special attention in the material is given to working with contractors, for whom the speed of contract execution is often the main financial incentive. The speaker analyzes the mechanism of engaging contractor management by integrating safe production culture metrics into quarterly KPIs. The introduction of metrics such as regular skills practice with mentors, participation in specialized communities, and mandatory visits by top contractor management to production sites has radically changed the attitude towards safety. This led to contractors independently developing a mentoring system and proactively managing risks.

What you will learn from this webinar:

• How to shift the focus of employee motivation from "avoiding a fine" to conscious personal safety?
• Why experienced employees resist new rules and how to turn their skepticism into constructive cooperation?
• What specific KPI metrics stimulate contractor management to develop a safety culture?
• How to properly respond to employee reports about risks if there is not enough budget for their immediate elimination?