Implementing a safe production culture at large industrial facilities often encounters an ingrained contractor mentality that can be summarized by the phrase: "Rules are made to be broken." Changing this paradigm requires going beyond standard procedures and turning to the "Hearts and Minds" concept — engagement through hearts and minds. Using a large-scale oil and gas project as an example, Rodion Korolkov details how leadership at all management levels can transform personnel's attitude toward HSE.
The speaker emphasizes that any safety initiatives are doomed to fail without three basic elements: management will, active leadership, and consistency. Culture does not develop solely through the efforts of HSE specialists — production managers act as the main driver. They must become the locomotive of change, broadcasting the value of safe work both within their company and among partner organizations.
The presentation details the mechanism of top management's influence on ordinary employees. When the CEO allocates special days to visit production sites without holding morning planning meetings or visits hazardous facilities on holidays, it sends a powerful signal to the entire team. The key question a leader should ask on-site is: "How can I help make your work safer?". This builds trust and shows that safety is not a formality, but a real business priority.
Special attention is paid to resolving conflicts between production targets and safety requirements. The speaker shows, using the example of shutting down an oil treatment facility due to the threat of a lightning strike, how correct management actions reinforce the culture. Despite the financial losses from stopping the facility, the decision was encouraged because good safety is good business. In contrast, an example of anti-leadership is given, where a manager violates rules at their own facility, instantly destroying subordinates' motivation to comply with requirements.
One of the key practical tools presented in the webinar is the "manager's speech." This is a short (5 to 15 minutes) presentation aimed at forming the right attitudes among personnel. The speaker breaks down the structure of such a speech: it should start with an explanation of why safety is important to the manager as an individual. The central element is a personal story containing context, conflict, and conclusions. A story about real events that influenced the leader's worldview works much more effectively than dry instructions, ending with a clear call to action and an outline of mutual expectations.