Author: Aleksandr Podkolzin, Regional Projects Manager — Gazpromneft-Geo
Recently, sports communities have developed in large companies as a new motivational tool, partially or fully funded by the companies.
CustDev Results (reach: 50 people):
- Age of respondents: 24 to 50 years old
- Do you lead a healthy lifestyle: yes – 59.5%
- If not, do you have such a desire: yes – 82.1%
- Do you believe that a healthy lifestyle affects your career, family, hobbies, and relationships with others: yes – 90.5%
- Do you believe that a healthy lifestyle provides additional energy: yes – 92.9%
- Do you want to become a better version of yourself today in a company of like-minded people: yes – 90.5%
- Do you need motivation/support/mentorship: yes – 74%
- Do you want to become part of a sports community: yes – 70%
CONCLUSION: The need for a healthy lifestyle is currently trending
- A 2022 study of 261 students at a Spanish sports university showed that students with high academic performance had a statistically significantly higher VO2 max (an indicator of physical endurance), fewer nocturnal breathing problems, and lower blood pressure.
- A practicing anesthesiologist who runs identified molecules released by organs in response to exercise, called "exerkines." Exerkines from skeletal muscles, the liver, and adipose tissues actively influence brain mitochondrial function; they play a key role in regulating brain energy metabolism, which in turn improves its functions and resistance to disease.
- A 2014 article in the journal Experimental Physiology states, "if you run out of ideas – take a walk." The article shows that walking strengthens key types of creative thinking for more than 80% of students. The reasons are not fully understood, but a direct impact on the brain has been recorded.
- A publication in Nutrition & Metabolism regarding studies on lactate (Lac) released during physical activity shows that Lac is a signaling molecule that activates a number of genes and the formation of new brain vessels. Training regulates the transport of Lac between brain cells and also affects brain plasticity through receptors.
In the organization where I work, a new motivational environment has been organized, aimed at involving employees in a healthy lifestyle culture.
Goal:
- Creating a social tool to increase the efficiency of employee interaction
- Building a new motivational environment capable of energizing for high-performance task completion
- Retaining talented human resources
Objectives:
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Creating a unified sports community within the Company
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Providing a joint training process for the chosen sport
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Participating in events – competitions, masterclasses, sports challenges, team trips, etc.
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Preparing sports gear and branding
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Participating in national amateur competitions
Mission
Philosophy
Everything starts with health and filling oneself with physical energy. Physical energy opens up new levels of energy:
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Emotional
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Mental
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Spiritual (creative)