When we think about corporate culture, values, mission, and internal relationships come to mind first. However, the digitalization of many processes, including those in HSE, can also be a powerful tool for building an employer brand and a magnet for attracting top talent.
Recruitment specialists are noticing how much employee expectations for their future workplace are changing. This is especially evident with young specialists – Gen Z. For them, not only comfortable working conditions are important, but also how much a company uses technology to simplify processes. Automation has become a true "marker of modernity."
Due to the labor shortage in the market, our company uses the advantages of HSE technology as additional tools to attract highly qualified employees.
From the moment of the first interaction, the candidate understands that the company is digital, and there will be no routine or excessive paperwork like in other companies where they previously worked.
And if it's the candidate's first job – usually a young employee – they simply won't go through multiple hiring iterations and will choose to work where it's faster and easier to get hired.
In our company, even before being hired, a candidate has access to a personal account. It features services for reviewing documents required before signing an employment contract, the ability to upload their own documents, receive forms for medical examinations and certifications, and upload results and certificates. All of this allows the candidate to access all services online before starting work.
Thus, we have significantly reduced the candidate's effort to join the company, given there is no need to visit the office before starting work. This has reduced the candidate drop-off rate during the interaction, selection, screening, and pre-employment medical check stages by organizing an optimal hiring process.
Such approaches make our company more attractive from the very first interaction, especially for young people, and candidates choose our company over competitors.