"Nestro Wellness" – Employee Wellbeing Program at JSC Zarubezhneft

The modern labor market dictates new rules: a standard voluntary health insurance policy is no longer enough to attract and retain qualified personnel. The new generation of specialists evaluates an employer based on the level of care for mental and emotional health. In response to these challenges, comprehensive support systems are being implemented even in conservative industrial sectors. During the webinar, Ekaterina Golubeva breaks down the architecture of the "Nestro Wellness" corporate wellbeing program implemented at JSC Zarubezhneft.

The Role of a Manager's Personal Example

The transformation of corporate culture begins with leadership. Using structural divisions as an example, the speaker shows how managers' initiatives trigger a chain reaction. A shop manager quitting smoking or exercising regularly motivates the entire team to undergo medical examinations and change their lifestyle. This proves that informal authority works more effectively than directive instructions.

Physical Health: From Basic Check-ups to Conscious Healthy Lifestyle

The program goes beyond mandatory medical examinations. Practical tools have been implemented to build a health culture:

• Health Schools. Offline classes where employees practically learn to monitor their body metrics: measuring blood pressure, using a glucometer, and keeping a health diary.
• Unified Knowledge Base. Adapted online webinars for all enterprises of the group of companies, which can be rewatched and shared with loved ones.
• Sports Center. The transition from fragmented hobbies to systemic support. The company takes on the organization of participation in competitions, payment for slots, and equipment, which multiplies staff engagement.

Family and Emotional Levels of Wellbeing

Safety and health are inextricably linked to the psychological background and family support. The presentation details the approach to integrating relatives into corporate life.

Special attention is paid to children: open days are held, and a children's corporate magazine is published. Integrating HSE issues into children's projects (for example, a photo project with slogans like "I hold your hand just like you hold the handrails") creates a powerful emotional incentive for employees to follow safety rules.

To support mental health, an anonymous psychological assistance service has been introduced. The main challenge here was overcoming stigmatization: the company had to build trusting communication to convince employees of complete confidentiality and the benefits of working with specialists.

What you will learn from this webinar:

• How to adapt modern wellness programs for conservative manufacturing enterprises?
• What tools help overcome employee distrust of corporate psychologists?
• How to increase employee commitment to HSE rules through family involvement?
• How to systematize sports initiatives and turn them into a working HR tool?