Where to Start Developing a Safety Culture in an Organization, or "What is Our Life? A Game!"

Traditional methods of occupational safety training often face a formal attitude from personnel. Real incidents frequently become a turning point for revising approaches to injury prevention at enterprises. In this presentation, Larisa Kirillova analyzes the experience of transforming the training system after a series of accidents, when analysis showed the insufficiency of exclusively technical control and revealed the critical role of behavioral factors.

From Incident Investigation to Behavior Change

The speaker demonstrates, using her company as an example, how the realization of the human factor's impact led to the search for new formats of employee engagement. Standard briefings were supplemented with interactive methods aimed at promoting safe behavior. Gamification became the key instrument — the introduction of corporate intellectual games in a brain-ring format.

Mechanics of the Corporate HSE Brain-Ring

The implementation of gaming practices requires a systematic approach to content and organization. The presentation details the structure of tournaments covering seven branches of the company. The question database is replenished annually with 250 questions covering industrial, fire, transport, gas, environmental safety, and safety culture. The use of non-standard phrasing — from historical facts to practical cases — stimulates employees to independently study regulatory documentation.

An important element of the system is the involvement of top management: top managers personally formulate questions for the games and award the winners, which emphasizes the significance of the initiative at the company-wide level.

Evaluating the Effectiveness of Gaming Formats

Any initiative in the field of occupational safety requires measurable results. The speaker provides data from an independent assessment conducted by a specialized university. During the project's implementation, the safety culture index increased from 3.54 to 3.78 points (out of 4 possible), and the number of participants in the qualifying rounds doubled. Practice has shown that knowledge gained in a competitive environment with a high emotional background is retained by employees much longer than after standard lectures.

What you will learn from this webinar:

• How to justify the need to implement gamification in a conservative production environment?
• How to organize a large-scale safety tournament between branches with optimal costs?
• What types of questions most effectively stimulate interest in studying HSE rules?
• How to measure the impact of gaming mechanics on the actual level of the enterprise's safety culture?