Visual Communication Tools in HSE: From Idea to Implementation

Visual Communications: From Soviet Posters to Modern Solutions

HSE instructions often remain unread, much like home appliance manuals. This problem is familiar to many specialists. Alexey Kozyrev, Head of the HSE Department at the Moscow branch of JSC NPO Poisk, analyzes a practical case of implementing a visual communication system at a high-security enterprise. The speaker shows how the transition from outdated Soviet posters to modern, intuitive memos helps reduce the number of errors when performing high-risk operations.

Comprehensive Approach: Focus Group and Role Distribution

The implementation began with the creation of a focus group that brought together HSE specialists, technologists, production managers, and marketers. This approach ensured comprehensive development: the HSE department assessed risks and prepared content, technologists integrated information into technical processes, production organized placement, and marketers were responsible for the corporate style. The presentation details the workplace audit process, which made it possible to identify the most hazardous professions (e.g., boiler operator, electroplater) and develop targeted materials for them.

Visualization Formats: Memos, Posters, and Information Boards

The foundation of the new system consisted of 20 types of A4 memos placed directly on the equipment. They contain minimal text (no more than 15 infographic elements) and are clearly divided into permitted actions, prohibited actions, and emergency algorithms. The speaker emphasizes the importance of adapting foreign signs on new equipment. In addition to memos, posters of various styles were developed (from strict educational ones for hazardous production facilities to motivational cartoon ones), and the central information board was updated with an injury counter and a "wall of shame" for violators.

Artificial Intelligence in Development: Pros and Pitfalls

Special attention in the report is given to the use of neural networks for creating visual content. AI significantly speeds up the process and saves resources, but it has significant drawbacks: a lack of understanding of HSE specifics (absence of necessary PPE, distortion of body proportions). Alexey visually demonstrates examples of unsuccessful generations and emphasizes the need for manual refinement of materials by a designer and the study of prompt engineering by HSE specialists.

Implementation Results and Development Plans

Analytics showed the high efficiency of the implemented solutions: 96% of employees rated them positively. A decrease in the number of micro-injuries and repeated violations was recorded. The enterprise's plans include expanding the list of visualized operations, creating thematic manuals, and releasing corporate safety merch. Due to security restrictions, the use of QR codes in workshops is currently impossible, but their integration into training classrooms is planned.

What you will learn from this webinar:

• How to organize a cross-functional team to develop visual propaganda?
• Which formats of visual materials are most effective in the workplace?
• How to properly use neural networks to create HSE posters and avoid typical mistakes?
• How to adapt complex instruction text into understandable infographics?
• How to evaluate the effectiveness of implementing a visual communication system?