The problem of low employee engagement in HSE issues is familiar to many manufacturing enterprises. Employees often perceive safety requirements as a top-down formality, and corrective actions for identified violations can be ignored for months. In search of a solution to this problem, OZNA Engineering completely revised its approach to internal communications. Elena Arkova, Deputy General Director for HSE, shares practical experience in implementing a project of thematic HSE months, which made it possible to turn compliance with rules into a sustainable habit.
Instead of the traditional one-off "safety weeks" or annual briefings, the company distributed key risks across all 12 months of the year. This approach is based on a psychological principle: it takes at least 21 days to form a sustainable habit. Immersing workers in one specific topic for a whole month provides enough time for information sharing, practical training, and the subsequent reinforcement of safe behavior in the workplace.
Each month is dedicated to a specific area, the choice of which is dictated by the analysis of incident statistics in the internal tracking system and seasonal factors. The presentation details the algorithm for implementing such campaigns, where each event brings specific practical benefits.
Using the corporate portal as an example, the speaker shows how the team's attitude towards safety issues has changed. While at the start of the project the initiative was perceived with distrust, by the end of the year the number of registered potentially dangerous events and suggestions for improvement had more than doubled. The most important achievement was breaking down the barrier between the HSE department and the workers: alienation was replaced by a trusting dialogue and a willingness to openly discuss problems.
A system of positive motivation played a special role in this process. Practice has shown that a manager's sincere gratitude for safe work and small memorable gifts work much more effectively for engagement than exclusively punitive measures.