Safety Culture: Increasing Awareness and Engagement Through Digitalization

From Control to Awareness: Evolution of Safety Culture in Production

Developing a safety culture is a long-term process that requires a transition from strict control to the conscious engagement of every employee. In conditions of active production growth and high staff turnover, traditional methods, such as fines for not using PPE, prove ineffective. The speaker explains why it is important to abandon the punitive approach and how to create an environment where safety becomes a natural part of the workflow rather than an imposed obligation.

Adapting to New Technologies and Labor Market Challenges

The introduction of new products and technologies, such as the production of creams and micellar water, requires higher standards of cleanliness and quality control. This inevitably leads to increased safety requirements. Using their enterprise as an example, the speaker shows how production expansion and the emergence of new technological lines stimulate a review of HSE approaches. The situation is complicated by high competition for personnel and the need for continuous training of new employees, many of whom have no prior experience working in modern high-tech manufacturing.

Rethinking Motivation: Why Zero-Injury KPIs Do Not Work

One of the key insights of the presentation concerns the motivation system. Tying bonuses to the absence of lost time injuries (LTI) often leads to the concealment of minor injuries and incidents. Instead, a proactive approach is proposed: rewarding employees for identifying potential risks and suggesting solutions (safety improvement opportunities). The presentation details a mechanism where a bonus is paid for achieving a certain amount of high-quality feedback from staff. This allows identifying "weak signals" and preventing serious accidents before they occur.

The "10 Life Risk" Program: Focus on Critical Hazards

To keep employees focused on safety issues, a program focusing on ten key risks (e.g., working at heights, electricity, chemical risks) has been implemented. Each week, the team's attention is concentrated on one of them. An important element is the use of accessible digital platforms (such as messengers) to engage all categories of employees, including those without corporate email. Gamification, photo contests, and the involvement of "safety ambassadors" from different departments help make the learning process informal and effective.

What you will learn from this webinar:

• Why can fines for HSE violations be counterproductive?
• How to properly build a KPI system to stimulate risk identification rather than concealment?
• What tools help engage employees without corporate email access in safety issues?
• How does the "10 Life Risk" program help focus the team's attention on critical hazards?
• What role do "safety ambassadors" play in shaping the enterprise culture?