How to Engage in Safety? Experience of Rosenergoatom JSC

From Occupational Safety to Family Values

The development of a safety culture in large industrial companies inevitably goes beyond production sites. When safety becomes a core corporate value, there is a need to form a conscious attitude towards it not only among employees but also among their family members and residents of the cities where the company operates. In her presentation, Irina Kosareva, Project Manager of the Corporate Culture Change Management Group at Rosenergoatom JSC, shares her experience in engaging a wide audience in safety issues.

The speaker emphasizes that values are formed long before a person joins the enterprise. Therefore, working with the younger generation is not just a social initiative, but a strategic investment in the future human resources potential of the industry, which faces massive challenges in attracting hundreds of thousands of new employees in the coming years.

Engagement Practices: From Children's Contests to City Festivals

The presentation details a comprehensive approach to promoting a safety culture, including various formats of interaction with audiences of different ages.

Creative and Educational Projects

• Family creativity contests: creating drawings, crafts, and even 3D models on the topic of occupational safety. This stimulates joint discussion of safety issues within the family.
• Development of educational materials: publishing thematic printed materials, such as the "Atomic Primer" created by the youth organization.
• Educational seminars: conducting classes for schoolchildren and students of specialized universities, immersing them in the theory of safety culture.

Large-scale Events and Online Activities

Using specific projects as examples, the speaker shows how initiatives can be scaled up to the level of city holidays and all-Russian online marathons.

• Family Safety Days: transforming local events into city-wide festivals (for example, the "Safe City" project), where participants learn traffic rules, first aid, and fire safety at interactive venues.
• "Risk Hunt" online marathon: an annual competition of teams completing tasks from experts, uniting thousands of participants and allowing winners to visit the production sites of other companies.
• Environmental and volunteer campaigns: holding homeroom classes in schools and organizing events for separate waste collection and safe behavior in nature.

What you will learn from this webinar:

• How to transform corporate safety values into family traditions?
• What event formats are most effective for engaging children and teenagers?
• How to organize a large-scale city holiday dedicated exclusively to the topic of safety?
• What role do youth organizations and volunteers play in promoting a safety culture?
• How to evaluate the effectiveness of social initiatives in the field of HSE?