In modern industry, safety is no longer solely the responsibility of specialized professionals. It is becoming an integral part of management culture. Andrey Protasov, Head of HSE Development and Efficiency at Ilim Group, shares his experience in transforming managers into safety leaders. This process is based on the understanding that any investments in technology and equipment will not yield maximum results without employee engagement and a shift in attitude towards safety at all levels.
The speaker analyzes the structure of the Global Manufacturing System (GMS), where safety ranks first among management elements. Special emphasis is placed on "front-line leaders" — line managers who interact with workers on a daily basis. They are the ones who have the greatest influence on the behavior of their subordinates, unlike top management, whose direct impact on daily processes is limited. By engaging these managers, the company communicates clear norms and rules of safe behavior to the workers.
The presentation details the implementation process of Paul Balmert's proprietary course. A crucial stage was the deep adaptation of the program to the regional mentality and cultural specifics. The company has trained its own internal trainers who not only transfer knowledge but also act as mentors. The training process is structured in stages: from preparing senior management and introductory sessions to a two-day intensive training, six months of on-the-job support, and final certification.
Using specific tools as examples, the speaker demonstrates how a manager can effectively influence the safety culture. One of the key methods is using a "moment of high influence." These are situations (for example, the first day at work, an incident, or a near miss) when an employee is most receptive to information. The correct reaction of a manager in such moments helps to reinforce the necessary mindsets. The "ask, don't tell" meeting format is also discussed, aimed at engaging employees in dialogue and fostering a conscious attitude towards the rules.
The implementation of the program is already yielding tangible results: individual teams are crossing the milestone of 1,000 days without accidents, and the overall injury statistics show a steady decline. The company's global goal is to create a culture where compliance with safety rules is based on trust and an awareness of the value of life, rather than on formal control. Managing personnel through safety management is becoming a universal skill of an effective leader.