Involving Employees, Contractors, Students, and Family Members in the Development of a Safety Culture

From Employees to Families: How a Unified Safety Culture is Formed

The development of a safety culture has long gone beyond briefings and formal requirements for personnel. Today, leading companies understand that safety is a continuous process that does not end at the enterprise gate. The presentation details the experience of the Rosenergoatom Concern in involving not only its own employees in the safety culture, but also contractors, students, and family members of employees.

The speaker analyzes the evolution of approaches: from understanding the impact of the human factor on the safety of complex facilities to creating a comprehensive ecosystem where safety values are broadcast at the level of host cities. This approach minimizes the time for adapting new employees and forms sustainable safe behavior in all areas of life.

Leadership Transformation and Direct Communications

The key driver of change is the involvement of top management. Using divisional forums as an example, the speaker shows how abandoning standard reports in favor of interactive formats and business games helps managers deeply understand their personal responsibility for safety. Following such events, strategic goals are formed and development programs are adjusted.

Special attention is paid to direct communications between managers and workers "in the field". Observing personnel work without punitive measures and administrative pressure allows identifying real problems and increasing trust in the team. When a top manager personally discusses safety issues with workers, it provides a powerful motivational effect and shows the real importance of each employee.

Integrating Contractors into the Safety Loop

Poor-quality work by contractors can lead to colossal losses and production shutdowns. Therefore, working with them goes beyond dry contractual obligations. The implementation of a contractor safety management system begins with a dialogue: identifying their needs and difficulties in interacting with the customer.

• Adapted training: Conducting training in a game format ("Conscious Safety", "I Choose Life") helps contractors understand the essence of the requirements, rather than just memorizing instructions. Entrance knowledge control shows an increase from 45% to 80% after training.
• Risk visualization: Identifying critical equipment and highlighting control points in technological maps reduces the likelihood of errors when performing work.
• Motivation and recognition: Competitions for the best engineer and worker of a contracting organization, as well as the "HSE Management System Leader" regulation, stimulate a proactive attitude to safety and break down the barrier between the "customer" and the "contractor".

Involving Families and Developing Host Cities

Safety begins at home. Projects aimed at employees' families help form the right habits in children and increase adult awareness. Family safety days, interactive books, and "risk hunting" quests at parents' workplaces make the topic of safety understandable and interesting for all ages.

In addition, the company actively develops corporate volunteering in host cities. Environmental campaigns and safety lessons in schools and kindergartens form the basis for future personnel who will come to the enterprise with already established values of safe behavior.

What you will learn from this webinar:

• How to organize effective communications between top management and line personnel without formalism?
• What tools help increase the level of knowledge and involvement of contractors?
• How to use game and interactive formats to teach adults complex safety rules?
• What personal qualities should safety culture representatives possess for successful work?
• How to integrate safety values into family events and educational programs for children?