"Risk Hunting" Marathon – A Way to Teach and Listen

From Complex Instructions to Conscious Safety

The traditional approach to occupational safety often faces a perception problem: regulatory documents are voluminous, written in complex language, and difficult for workers to absorb under time constraints. Annual knowledge testing reinforces theory but does not always form a daily habit of noticing hazards. In search of a solution to this problem, the Rosenergoatom concern turned to gamification tools. During the webinar, Irina Kosareva, Project Manager of the Corporate Culture Change Management Group, analyzes the experience of creating and conducting a large-scale online marathon, "Risk Hunting," aimed at emotionally engaging personnel in safety issues.

Marathon Architecture: Target Audiences and Content Adaptation

A key decision in designing the marathon was the rejection of a one-size-fits-all approach. Analysis of the first pilot launch showed the need to divide participants into four independent tracks: managers, workers, students of specialized universities, and employees' family members. Specific tasks were developed for each group, reflecting their actual role in the safety system.

• Managers: focus on making strategic management decisions in the field of risk assessment.
• Workers: emphasis on identifying workplace hazards and developing communication skills — how to properly stop unsafe actions by colleagues.
• Students: preliminary theoretical training followed by an analysis of real cases from the nuclear industry's practice.
• Families: creating a safe home environment and tools for discussing safety issues with children.

The presentation details the content preparation process. The tasks were not invented abstractly: they were based on a deep analysis of real micro-injuries, accidents, and events related to equipment failures. Specially created animated characters were used for visualization, which made it possible to bypass restrictions on photographing real production facilities.

Engagement Mechanics and Results

The marathon lasted 10 days, during which participants opened new task cards daily. To help solve the tasks, a virtual "safety assistant" was provided, offering the necessary theoretical hints. Winners were determined not only by completing all stages but also by the results of a creative finale, where participants demonstrated the application of risk assessment skills in real life.

Irina Kosareva shows through statistics that the gamification tool can be scaled: in the second season, the marathon reached over 2,000 participants, including representatives of related divisions. The main qualitative result was that the principles of safety culture began to integrate into the daily and family lives of workers, forming a solid foundation for a conscious attitude to risks both at work and beyond.

What you will learn from this webinar:

• How to translate complex regulatory requirements for risk assessment into an interactive game format?
• By what criteria should marathon tasks be divided for managers, line personnel, and students?
• How to use real data on micro-injuries and incidents to create training cases?
• What communication strategies help maintain participant interest throughout the marathon?
• How to involve employees' families in shaping a corporate safety culture?